More Augmented Reality (AR) subvertising experiments

David SargentAugmented Reality, DVA0 Comments


So I’ve managed to complete a few more of these, learning as I go. One issue that is maddening is the frequency that advertising is changed over. Quite a few times I’ve found a great billboard to cover, taken the shot, generated the artwork, and then found it no longer exists when I return to augment it. I think I just need to be more responsive and get them done the same day.


Experimenting with Augmented Reality (AR) as an activist tool

David SargentAugmented Reality, DVA0 Comments

No Bodies Perfekt and That’s Ok 2017

I originally looked into Augmented Reality years ago when it was the ‘next big thing’ in marketing circles. It was one of those things that was just too hard and time intensive to work out at the time. Apart from Pokemon Go, it never seemed to take off anyway. Earlier this year someone was showing me an exhibition they had been to featuring Augmented Reality animations. Long story short, I’ve come back to looking at Augmented Reality and have discovered plenty has changed. Many of the browsers of five years ago have closed or been bought out, and the remaining ones are fairly easy to navigate. There has been some pretty good activist campaigns using Augmented Reality too like in Occupy Wall Street and the recent Venezuelan elections.

This experiment was produced using the Layar AR Browser and an animated GIF. It reskins a super large banner in a nearby shopping centre. I did discover some issues with the browser not picking up the banner because of the distance between my iPhone and it, hence the weird angle and portrait format. It seems to work best with something close, with not too many other visuals around. Something to keep in mind for future projects.

Hoping to experiment more with this tool for a bit anyway. A great way to push my work into a more activist space while being non-destructive. It would be great to build my own app with my own browser… and while this is possible… time is a bit of a luxury this year.


New Work in 2017

David SargentDVA0 Comments

appearance does not equal value mirror

Appearance Does Not Equal Value 2017
No Bodies Perfekt 2017
Who Profits From Your Insecurities? 2017

A few outcomes produced in January. I’m keen to investigate printing onto mirrored acrylic, a technique I first saw last year and was really excited by it. If it works the way I’m hoping, I’ll produce these as full height mirrored prints. All three aim to prompt viewers to really think about what they see in the mirror — a true reflection, or an image to be judged by standards set by others.

Exhibition: Project Passion @ Minnesota State University

David SargentExhibitions0 Comments


Studies for Happiness Not Perfection 2015

The physical exhibition happened this time last year, but now an online exhibition has been collated and posted. Some fantastic work included from all around the world. I had two projects selected, the first was my animation Happiness Not Perfection (which was also exhibited in Philadelphia later in the year) and the second was a series of digital prints created during the development of the animation.

Great to be reminded about these artworks — at the time I felt like I was finally starting to get somewhere with my project, and to have them selected for inclusion in this exhibition was a great confidence boost. I haven’t done much animation work since (it’s very time consuming) but perhaps it’s time to continue along that thread.

Don’t Bend Stay Strange

David SargentDVA, Mural0 Comments


Don’t Bend Stay Strange 2016

First attempt as a largish scale mural. The quote is by David Bowie — the advice he gave the band TV on the Radio. I quite like the quote, it works in the location (Liveworm studio, a student design studio) and with the larger scale project I’m working on too.

Mural painting seems so easy when you see others doing it… but, lessons were learnt! I have so much respect for those who do this often.

Issues round up:

  • When I thought about the larger scale, I thought it would be a good idea to add more detail to some of the letterforms. Lesson: the extra detail can’t be seen from a distance, so not worth the extra effort.
  • I couldn’t get the exact colours I wanted and had to adjust my plans mid-paint when I realised the replacement colours I had picked were too close in tone. The final colours, Glow Magenta and Turquoise by Permaplastik. Lesson: needed to have started the process much earlier.
  • I also realised that working this way just takes way longer than you expect. The initial design was a solid days work (even with most of the letters pre-drawn from past projects). Four hours to sketch out the drawing on the wall (using a projector). Two solid days to paint. It still needs another coat in many places too! Lesson: block out enough time, then double it!

But, even with those issues, really happy that I pulled it off. Have had some positive feedback. I’m thinking all of my studio work will culminate in an exhibition, so great practice as I imagine at least one mural will be involved for that. I’ll be much better prepared!

New toys: iPad Pro and Procreate app

David SargentDVA0 Comments


Challenge Perfektion 2016
Digital illustration

I’ve been looking at getting an iPad Pro ever since they came out, and glad I finally did. I’m hoping it will save me some time creating images — my current workflow is to draw everything manually, scan it in and then assemble / colour in Photoshop. When you’re dealing with multiple lettering styles for each letterform generated, it can take a long time. My first experiments have been great fun. The above was created using the Procreate app and took around four hours. Probably could have produced this in the ‘traditional’ way a bit faster, but I am still getting used to using the stylus rather than a pencil / pen / brush. Colouring and layer use isn’t as good as Photoshop, so this has been the biggest challenge so far. The very best thing: drawing straight lines so easily. I’m always smudging everything when using a ruler, so it’s been heaps of fun.

But, a warning for myself: don’t forget imperfection is important in what I do. I caught myself clicking the ‘undo’ button a few times which I think could be a bad habit to get into. As amazing as they are, the straight line tool and the ability to smooth out curved lines are also dangerous. I’ll have to be selective.

Kromatttic speculative typeface design

David SargentDVA, Exhibitions0 Comments



Kromatttic 2016
Speculative typeface design

This was my submission to the ProtoType Speculative Typeface exhibition held alongside TypeCon this year — a hyper chromatic type design called Kromatttic. It unfortunately didn’t make the cut for the exhibition — the ones that did were all really quite excellent, so no complaints. I’d created most of the letters for previous images, but this was great motivation to finish the whole alphabet. There are about 500 individual letterforms within it.

From my submission:

While most chromatic typefaces systematically aim to align letterforms to craft perfectly polished combinations, Kromatttic works with imperfection, disarray, and chance to create far more complex, messy, and diverse letterforms. Due to the nature of the individual components, Kromatttic can shift between being incredibly elaborate (combining a large number of components) to quirky and low-fi (using minimal overlapping components). 

Kromatttic was born from a larger project which explores using letterforms to celebrate diversity when communicating positive body image messages. The project aims to disrupt the current cultural status quo, including the resurgence of hand lettered forms which has already been rapidly co-opted, polished, and re-deployed by the fashion and other associated industries.


Who benefits from you feeling bad about yourself?

David SargentDVA0 Comments


Who Benefits From You Feeling Bad About Yourself? 2016
Digital illustration

I spent a lot of time crafting the wording for this image — multiple drafts over a few months actually until I was happy. The original was much longer, but when I started to create the image was just far too complicated. I’ve intended it to be read two different ways — a general statement on the wasted time thinking negative thoughts and also a wider critique on our media and society. The construction was happily quite short compared to other images, as I’ve recycled most of the letterforms from past work. I’m yet to decide if this is a good thing to do, as it somewhat reduces the idea of diversity if you see another image using the same letterform…

No Bodies Perfekt

David SargentDVA0 Comments


No Bodies Perfekt 2016
Digital illustration

Continuing along the same path I have been this year, looking at combining and overlapping type to communicate diversity. Happy with the text I came up with for this outcome which explores the idea of including grammatical and spelling errors. Combining this technique with forcing myself to overlay ‘successful’ letterforms with less ‘perfect’ letterforms really pushes me out of my comfort zone.


From slogans to aphorisms

David SargentDVA0 Comments


The Images you Compare Yourself to are Not Real 2016
digital illustration

In an effort to consider the written content as well as the visual, I spent a bit of time looking further into prevention campaigns that combat body image related issues. The result was the above aphorism (my definition: kind of like a slogan, but with a bit more substance behind it).

An interesting point I had previously read but forgotten about was that building positive body image has been proven to be a successful tactic in the prevention of negative body image. Interventions that also seek to generate critical discourse on cultural influences are the most successful. The above aphorism was developed from a 2005 study by La Trobe University in Melbourne which focussed on testing key messages and their effectiveness with adolescents. It’s a combination of two messages ‘images of people in the media are not real’ and ‘don’t fall into the comparison trap’ that they found resonated highly with their audience.

I think it’s a critical message, especially as ten years on technology now allows anyone with a smart phone the ability to digitally modify photographs that they publish and distribute. As Fred Ritchin notes, reality is increasingly being seen as the ‘first draft’ that needs to be improved and enhanced. It’s important to remind ourselves that those enhanced images are not a true reflection of the world.

I’ve also continued my exploration on a mixture of lettering styles to promote the idea of diversity and imperfection. While probably not as successful as the animated experiments in this area, I hope it still gets the message across. The elongated and compressed letters blatantly ripped from the excellent new identity for Parsons by Paula Scher and a Issey Miyake logotype I spotted in Tokyo a few months ago. This idea of dramatic distortion is something I would like to explore further.