Who benefits from you feeling bad about yourself?

David SargentDVA0 Comments

who-benefits-animated

Who Benefits From You Feeling Bad About Yourself? 2016
Digital illustration

I spent a lot of time crafting the wording for this image — multiple drafts over a few months actually until I was happy. The original was much longer, but when I started to create the image was just far too complicated. I’ve intended it to be read two different ways — a general statement on the wasted time thinking negative thoughts and also a wider critique on our media and society. The construction was happily quite short compared to other images, as I’ve recycled most of the letterforms from past work. I’m yet to decide if this is a good thing to do, as it somewhat reduces the idea of diversity if you see another image using the same letterform…

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