Initial thoughts on Apple’s new ARKit Quicklook and USDZ file format

David SargentAR Quicklook, ARKit, Augmented Reality, DVA

So the last few weeks I’ve been busy finalising my DVA exegesis, but also experimenting with the new augmented reality ARKit Quicklook functionality that’s embedded in iOS12. Essentially, if you load up a USDZ file (a new file format created by Apple and Pixar) you can launch that file as a 3D virtual object. It works through the standard iOS … Read More

Augmented Reality Activism paper for CreateWorld 2017

David SargentActivism, Augmented Reality, Conferences, DVA

The paper I presented at the 2017 CreateWorld Conference, Repurposing Augmented Reality Browsers for Acts of Creative Subversion is now available. It includes a bit of a ‘how to’ if you are interested in co-opting Augmented Reality Browsers for other purposes. It’s not complicated, but I did come across a few issues which might be of interest if you wanted to learn from my … Read More

#SubvertTheCity co-ordinates ad takeovers across the globe

David SargentActivism, Augmented Reality, Body Image, DVA, Lettering

I’ve been keenly watching the Subvertisers International for a little while now. They’ve been connecting different activist groups and individuals together in an attempt to push back against advertising which is ‘invading our public spaces and co-opting our media in an effort to promote the endless consumption of goods, services and brands’. 25 March 2018 was deemed #SubvertTheCity day, with co-ordinated activities … Read More

Legal issues with using Augmented Reality for activist purposes

David SargentActivism, Augmented RealityLeave a Comment

My conference presentation at the 2017 CreateWorld Conference was very interesting. The audience asked some really great questions and quite a few people sought me out later to discuss my work. The most popular topic by far was the legalities of using AR in this manner, which to be honest I hadn’t thought about that much. I use the Layar platform … Read More